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Growth, Innovation, and Success

Oppanel is an insight and strategy company with a passion for great narratives.

We help companies use the power of data-backed storytelling to change behaviour, understand their consumers, help internal teams, and create strong bonds between brand and customer.

Oppanel
About Us

Growth, Innovation, and Success

The most important key element of commercial competition in the developing world has been to understand the demands and needs of the consumer, the ultimate target audience.

It is an undeniable reality that companies that correctly analyze the demands of their consumers and respond to their needs make a difference in their sectors and move one step ahead. In the comprehensive process leading to this reality, market research elements cover the most important area.

About Us
Solutions

Empowering Your Brand
Innovative Solutions

All Solutions
02

Brand Health

Brand health research aims to continuously monitor the brand’s positio..

04

Pre - Post Test

With advertising tests, the materials and ideas that the brand plans t..

05

Consumer Behaviour

Consumer Behavior research measures the cultural, economic and percept..

06

Customer Experience

The relationship between the consumer and the brand is examined in all..

07

Product Test

Product Tests measure consumer expectations of the brand’s target prod..

Oppanel

Client Relations

Oppanel communicates one-on-one and constantly with the clients it works with. For Oppanel, each project is a new adventure. In all its adventures, Oppanel offers its unbiased opinions together with its clients for their benefit.

100% control and transparent information sharing with the customer during the data collection phase.

We provide companionship to our clients by identifying their core values and sector-specific expectations regarding sustainability.

By focusing on the real needs of the clients, we provide realistic and applicable strategies.

Client Relations

Building Connections for grow
Limitless Opportunities.

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Services

Data&Insight
How to track data on the path to strategy?

  • CAPI, Computer Assisted Personal Interviews
  • CATI, Computer Assisted Telephone Interviews
  • CAWI, Computer Assisted Web Interviews
  • Focus Groups
  • In-depth interviews
  • Observation
  • Desk Research
  • Ethnographic Research
Oppanel

Processes

Oppanel progresses all its projects within a certain process. Each precise stage of the process is tailored to clients demands.

01

Project

The project structure is created by understanding the brand’s demands and requests.

02

Field Work

The data collection method most appropriate for the target is determined.

03

Analysis

Data are subjected to advanced analysis and tabulated.

04

Strategy

A realistic action plan is created that understands the brand’s needs.