Solutions
Strategy and Market Research
Being able to analyze opportunities and competition is key to making the right strategic decisions when entering a new market. Oppanel brings consumers one step closer to companies by tracking changing consumer habits as well as discovering purchasing trends for new categories.
Brand Health
Brand health research aims to continuously monitor the brand’s position in its own market. It is aimed to keep the brand’s strategies up to date by observing its relations with consumers at frequent intervals.
Brand Awareness and Perception
Brand Perception research aims to understand the brand’s position in the target market and to reveal consumers’ expectations. Brand Perception and Awareness measurements also determine the brand’s competitive ranking with its competitors.
Oppanel
What should be done to better understand the consumer and make the brand successful?
Pre - Post Test
With advertising tests, the materials and ideas that the brand plans to use before the campaign are optimized within the target market. After the campaign is published, feedback from consumers is determined during and after the campaign.
Consumer Behaviour
Consumer Behavior research measures the cultural, economic and perceptual reasons for choosing a product or service.
Customer Experience
The relationship between the consumer and the brand is examined in all its aspects through consumer experience.
Product Test
Product Tests measure consumer expectations of the brand’s target products in terms of standards such as design, pricing and taste.